Growing Generations in the Outdoor Business



(From The 01/02/2021 Program) Bill Bartee & Wes Lawson talk about the changing make-up and buying power of groups of people.  The youngest Millennials are now adults with buying power & they’re looking for experiences.  The outdoors is a great place for that.  The Boomers are focused on Health & have travel/adventure on their mind.  The RV rentals and purchases are being pushed immensely with this group.


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