Podcast: Play in new window | Download (Duration: 15:09 — 13.9MB)
December 14, 2024
A recent fire near the Crowders Mountain State Park remind Bill and about the famed Smoky Bear ad campaign.
Segment Highlights:
- Smoky Bear was started as a PSA to educate about unplanned wildfires
- The first campaign began 80 years ago in 1944.
- The real cub rescued from a fire resided in the Washington, DC Zoo had to receive its own zip code due to the amount of fan mail.
Things You’ll Learn by Listening:
8 in 10 people recognize the Smoky Bear character and campaign.
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